investment-proposal

Create professional investment proposals for prospective clients. Covers the firm's approach, proposed allocation, expected outcomes, and fee structure. Use when pitching new clients or presenting a new investment strategy. Triggers on "investment proposal", "prospect presentation", "pitch new client", "proposal for [client]", or "new client presentation".

Investment Proposal

Workflow

Step 1: Prospect Context

Gather:

Prospect name and household details
Current situation: Existing advisor? Self-directed? What prompted the meeting?
Assets: Estimated AUM, account types, current holdings (if shared)
Goals: Retirement, wealth preservation, growth, income, education, estate
Risk tolerance: Conservative, moderate, aggressive (or questionnaire score)
Constraints: ESG preferences, concentrated stock, illiquidity needs
Fee sensitivity: What are they paying now?
Competition: Who else are they considering?

Step 2: Proposal Structure

I. About Our Firm (1 page)

Firm overview, history, AUM
Investment philosophy (in plain English)
Team bios (relevant to this client)
Client service model (how often do we meet, who do they call)

II. Understanding Your Needs (1 page)

Restate their goals and concerns — show you listened
Key planning considerations identified in discovery
What success looks like for them

III. Proposed Investment Strategy (2-3 pages)

Recommended asset allocation with rationale
How allocation maps to their goals and risk tolerance
Investment vehicles (ETFs, mutual funds, individual securities, alternatives)
Tax-aware strategy (asset location, tax-loss harvesting)

Proposed allocation:

Asset Class	Allocation	Vehicle	Rationale

IV. Expected Outcomes (1-2 pages)

Projected growth scenarios (conservative, moderate, optimistic)
Monte Carlo probability of meeting goals
Income projections (if retirement or income-focused)
Risk metrics (max drawdown, volatility)
Comparison to current portfolio (if known)

V. Fee Structure (1 page)

Advisory fee schedule (tiered if applicable)
Underlying fund expenses
Total all-in cost estimate
How fees compare to industry averages
Value proposition — what they get for the fee

VI. Getting Started (1 page)

Account opening process
Asset transfer timeline
Transition plan (if moving from another advisor)
First 90 days — what to expect
Required documents and next steps

Step 3: Customization

Match the tone to the prospect (corporate executive vs. small business owner vs. retiree)
If they have a concentrated stock position, address it directly
If they're comparing you to robo-advisors, emphasize the planning and relationship value
If they're price-sensitive, lead with total value and outcomes, not just fees

Step 4: Output

PowerPoint presentation (12-15 slides) with firm branding
PDF leave-behind version
One-page summary for follow-up email

Important Notes

The proposal should feel personalized, not templated — reference their specific situation
Don't oversell performance — set realistic expectations and emphasize process
Always include disclaimers (projections are hypothetical, past performance, etc.)
The transition plan matters — clients fear the disruption of switching advisors
Follow up within 48 hours with the proposal and a clear next step
Compliance must review before presenting to prospects